retail online integration

Retail Online Integration: 5 Tips for Retailers to Effectively Leverage Mobility & New Digital Technologies

Retail Online Integration (ROI), a US-based online publication that bills itself as the “go-to source for marketing, e-commerce, operations and management executives looking for the latest news and analysis on the omnichannel retail industry” recently ran a column by Original Software CEO Colin Armitage.

In his column, Colin summed the direction in the retail world this way: “Retailers are innovating in response to consumer demand for instant access to product information and transactions through digital channels.”
Colin also offered anxious retailers five pieces of advice for coping with this trend:
1. Plan ahead

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