Many automated testing tools require a significant investment while there are others that are available as “freeware”. However, the true cost of these tools lies not so much in the price tag, but in the time and effort needed to build and maintain the test scripts.
Reality Check: Test Automation will always become expensive when the expected benefits and ROI are not delivered. The key challenge is that 99% of automated testing tools require code to be written. That means a massive amount of time and effort must be invested, so the expected benefits must be equally massive.
Solution: The solution is automation without the need to write code. An approach that is more productive, has lower license costs and crucially, delivers ROI in weeks. See for yourself here.