Tulin Pledger
Head of Marketing
A highly successful and ambitious CIM qualified marketing professional with 15 years experience within the software industry, Tulin Pledger has a solid background in managing both tactical and strategic marketing initiatives on a UK, EMEA and global scale.
Pledger's career began when the World Wide Web was just taking off in the early 1990s and, along with the industry in general, has experienced exponential growth and great successes.
Born and bred in London, UK, Pledger graduated in 1991 with a degree in Business. Her love for IT marketing started when she joined Macro 4 plc, a UK publically listed Systems Management Company, and has been nurtured over the years at companies such as Redwood Software, IXOS Software, Open Text, Mobius and ASG, with each of her achievements.
Her career has seen the scope of marketing expand in many directions from the days of fax mailers to the growth of the email marketing discipline. She has become an accomplished professional in all areas of the IT marketing mix, from direct mail right through to search marketing and social media.
Tulin's expertise lies in strategy, market positioning and brand awareness and she has a deep level of practical experience in working alongside sales teams and planning lead generation and awareness programs, telemarketing, events, webcasts and trade shows. With a proficiency in all areas of the communications mix, Pledger has an aptitude for managing successful PR, analyst relations, customer communication and channel partner campaigns.
As a career woman and devoted mother, Tulin leads a very active social life enjoying sport and movies with her two young teenage children as well as playing Netball for her local club and sitting on the committee of the regional netball league.
Network with Tulin Pledger on Linked-In at: http://uk.linkedin.com/in/tulinpledger
An interview with Tulin
Q - What is the best business lesson you've learnt and how did you learn it?
A - Listen, engage brain, digest and then speak. I've learnt this the hard way and still often tend to put my foot in it during my weaker moments!
Q - Who do you most admire and why?
A - Mother Theresa for her selfless love and compassion in devoting her life to the disadvantaged and to God.
Q - What do you like to do in your spare time?
A - What spare time? I love to sit down with a good book during quieter moments and make time for regular netball training sessions and matches.
Q - I couldn't live without?
A - My Good Hair Day straighteners a great invention for those of us blessed with curly hair.
Q - Cheese and wine or a pint and crisps?
A - Wine and crisps are best for me!
Q - What was your first ever job?
A - A Saturday job at the Tottenham branch of McDonalds in North London when I was 16. When Spurs were playing at home, the place turned into Piccadilly Circus!
Q - What makes you feel glad to be alive everyday?
A - My two wonderful children Daniel and Yasmin. They are a joy to have around.
Q - What would the theme tune to your life be?
A - "I Will Survive" by Gloria Gaynor together with "Brown Eyed Girl" by Van Morrison (yes I have brown eyes!)
Q - If you werent working at Original Software, what would you be doing?
A - Running a small organic caf serving homemade cakes and pies.
Q - What is your favourite smell?
A - The smell of a newly bathed baby, there is something very magical and comforting about this fresh fragrance.
